Eye Makeup Market

Eye Makeup Market was worth US$ xx million in 2021 and is estimated to reach a valuation of US$ xx million by the end of 2026, progressing at an annual compound rate of xx% between 2021 and 2026.

Eye makeup is a type of cosmetic that makes eyes look striking and attractive, which is mainly used by women and all kinds of performing artists. It is an integral part of the fashion and cosmetics industry. The main types of eye makeup are mascara, eye shadow, and eyeliner. The idea can go much further. Glitters and other sconces can be placed near the eyes. False eyelashes or eyelash extensions are possible.

Recent Developments and Trends:

L’Oreal announced in August 2018 that it would acquire the German cosmetics brand Logocos Naturkosmetik AG that operates through other brands such as Logona and Sante. The company offers a wide range of bio-certified vegan makeup, hair colors, and lipsticks.

In January 2017, L’Oreal India and Hindustan Unilever Ltd had invested heavily in eye makeup by introducing product formats that are easier to use with call, eyeliner, and mascara in smaller eye shadow packs. and less expensive.

In March 2017, Sephora launched Brow Highlighting Gel in gold. This indicates that consumers are more interested in fashion appearances.

L’Oreal Havana inspired makeup collection with Camila Cabello in July 2018. The prices of the products in this limited collection vary from USD 10 to 15. This includes three shades of Havana Gotta Give Brow eyebrow pens and an eyeliner Havana Flash Liner.

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Eye Makeup Market Segmentation:

The eye makeup market is widely researched by product type, sales channel, price, source and region.

By type of product, the global eye makeup industry is divided into mascara, eye shadow, eyeliner, pencil and others. Among these, the mascara segment held the dominant share in the world market due to the increasing usage of women. The increase in advertisement and the availability of new products at affordable prices have boosted the expansion in this segment. Moreover, waterproof mascaras are likely to witness the highest growth rate in this market in the coming years.

By the sales channel, the global eye makeup market is divided into supermarkets/hypermarkets, pharmacies, health and beauty retailers, e-commerce and others. Of these, all the offline channels combinedly accounted for the leading revenue share in the review period. However, in the forecast period, online sales are likely to multiply with the availability of numerous options at attractive prices.

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By price, the global eye makeup market is divided into economy and premium. Economy products account for the prominent share of the world marketplace due to the large middle-class population.

By source, the global eye makeup business is separated as chemical, natural, organic, halal and other sources. The natural and organic products are having high demand from consumers, which is expected to drive those segments in the coming years.

Regional Analysis:

The Middle East and Africa, North America, Latin America, Europe, Asia-Pacific, and Japan are the leading local markets for eye makeup worldwide.

Among them, the Asia-Pacific eye makeup market, excluding Japan, has become the most favorable region, mainly due to the recent economic prosperity obtained in the emerging economies of the area. Consumers are free to invest in beauty and cosmetics that help increase their confidence, which leads to professional growth. Demand for mascara, eyeliner, and shadow products has experienced significant growth and is predicted to boost local markets in the coming years.

Europe eye makeup market is expected to have a significant share in the near future. The main regional markets include France, Germany, United Kingdom, Italy, Spain and Poland.

Top Leading Company:

Ulta Salon and Sephora are the leading retailers in the eye makeup markets in the United States. In 2018, Avon registered as one of the largest direct-selling channels for beauty care products in the world. L’Oreal is changing its strategy to focus on creating demonstration content for digital advertising for consumers, rather than emphasizing the product on existing advertising platforms such as magazines, newspapers, etc.

Key Players:

The main players in the eye makeup market include L’Oréal S.A, New Avon LLC, Revlon, Coty Inc, Estee Lauder Company, Procter & Gamble Company, LVMH, Shiseido Company Limited, Amway, Unilever Plc