Europe Hemp Seeds Market

Europe Hemp Seeds Market was worth USD xx billion in 2020 and estimated to be growing at a CAGR of xx%, to reach USD xx billion by 2025.

Hemp or generally called Industrial hemp is native to the northern hemisphere and it is a variety of the Cannabis sativa plant species which is specifically grown for the industrial uses of its products. It is one of the fastest growing plants and spun into usable fibre very quickly. It is industrially refined into textiles, paper, biodegradable plastics, clothing, biofuel, paint, food and animal feed. It contains a small amount of naturally occurring tetrahydrocannabinoids (THC) with unique phytochemical compositions and uses.

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Hemp seed is the most nutritious seed in the world and it is a huge source of protein and minerals. It has the most concentrated balance of proteins, essential fats, vitamins and enzymes combined with a relative absence of sugar, starches and saturated fats. Hemp oil is used in body care products, cleaning products, health foods, textiles and plastics. In medical use, it is used in treatment of hormone problems, cancer, arthritis and joint pains, weight loss, digestive and heart disorders. Some countries have stringent regulations for the concentration of THC and permit only hemp that is bred with an especially low THC content.

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Factors driving for the growth of Europe Hemp Seeds Market are growing health awareness, many health advantages and benefits of hemp seeds, it is used to reduce toxic substances and heals immune deficiency diseases, rich source of vitamins and nutrients, increase in disposable income, rise in population, growth in textile and fibre industry, product innovations and technology advancements. However, lack of awareness, limited number of skilled professionals and stringent regulations for the product use are hampering the growth of the market.

Market Segmentation:

The Europe Hemp Seeds Market can be segmented on the basis of

 Form

  • Whole hemp seed
  • Shelled hemp seed
  • Hemp seed protein
  • Hemp seed oil

 Application

  • Tea
  • Hemp
  • Juice

Distribution channel

  • Retailers
  • Online
  • Convenience stores
  • Others

Region

  • Germany
  • U.K
  • France
  • Spain
  • Italy

Key Players:

Key companies dominating in the Europe Hemp Seeds Market are Navitas Naturals, Europen Hemp and Grain co., Harvest Hemp Foods, Hemp Oil Canada, Green source organics, CHII Naturally Pure Hemp, Kenny delights, Manitoba and GFR Ingredients Inc.

Latin America Feed Additives Market 2025

Latin America Feed Additives Market was worth USD 3.02 billion in 2020 and estimated to be growing at a CAGR of 4.6%, to reach USD 3.79 billion by 2025.

Latin America feed additives market is developing at a significant rate due to the increase in the livestock population for meat consumption as a source of protein.

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Feed additives are used in animal nutrition to boost the quality and properties of animal fodder to enhance features such as palatability preservation, overall gut health/digestive performance, and others. They have gained reputation globally, as they further the overall health of the animal, in turn enhancing the quality and quantity of meat produced from them. For example, poultry feed additives are used to enhance the bird’s egg-laying capacity, disease prevention, and feed utilization. The growth of the Latin America Feed Additives market is mainly due to the rise in meat consumption, industrialization of the livestock industry, and the threat of diseases in livestock. An increase in the cost of raw materials for feed additives is a key challenge for companies in the Latin American market.

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Market Segmentation:

The Latin America feed additives market is segmented based on

Type

  • Antibiotics, Antioxidants
  • Amino Acids
  • Enzymes
  • Vitamins
  • Mycotoxin Detoxifiers
  • Prebiotics
  • Acidifiers
  • Probiotics
  • Feed Pigments
  • Feed Binders
  • Flavours
  • Sweeteners

Livestock

  • Poultry
  • Cattle
  • Swine
  • Aquatic animals
  • Others.

The Latin America market is one of the fastest-growing markets for the feed additives market. South America is an emerging market with huge potential and strong growth rates. Brazil accounts for the largest market share in the region with more than 55% of the market and is expected to lead the market during the forecast period. Argentina offers an opportunity to the manufacturers as the administration is fixated on increasing the beef exports of the country.

Key Players

Some of the major companies dominating this market in this region are BASF SE, Cargill, Inc., Inc., Novozymes A/S, Alltech, Archer Daniels Midland Company, Chr. Hansen Holding A/S, Nutreco N.V., Evonik Industries AG, Charoen Pokphand Foods Public Company Limited, and Adisseo France SAS.

Global Pet Food Extrusion Market

The Global Pet Food Extrusion Market was assessed at USD 55.22 billion in 2017 and is anticipated to reach over USD 72.65 billion by the end of the assessment period with a CAGR of 5.6% throughout the conjecture period (2020-2025).

Food extrusion is a form of expulsion used in food processing by which a set of mixed components is applied through an opening in a perforated plate or die with a specific food project, then drawn to a size defined by blades. The equipment that forces the mix through the perforated plate is an extruder, and the mix is ​​known as an extrudate. The extruder includes huge rotating screws that fit securely into a stationary barrel at the end of it. Industries are widely instilling the use of food extrusion due to growing demand, from the humanization of pets to the growing population of pets.

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Recent Developments

In May 2020, International pet food producer United Petfood has announced the signing of a letter of intent for the acquisition of Jonker Petfood in Waalwijk, The Netherlands. The acquisition of the fourteenth production site of this Belgian family business is part of its planned growth strategy.

In March 2020, C.J. Foods, a manufacturer of specialty dry pet foods for premium American brands, has completed its acquisition of pet food manufacturer American Nutrition. C.J. Foods has been a holding company of J.H. Whitney Capital Partners since June 2014. American Nutrition (ANI) is one of the world’s largest manufacturers of canned and baked premium pet food and treats.

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In September 2018, Roquette, world leader in plant-based ingredients for the Food, Nutrition and Health markets and pioneer of new plant proteins, announced the acquisition of a facility specialized in the extrusion of plant proteins.

In May 2018, ProAmpac, one of the largest flexible packaging companies in the United States, has announced the acquisition of Gateway Packaging Company (Gateway), a flexible packaging and technical products company based in White House, Tennessee. Gateway is one of the largest manufacturers of pet food packaging in North America.

Blue Buffalo will donate to General Mills Inc. the first brand of natural pet food and the first brand of pet food online, said Jeffrey L. Harmening, president and CEO. A March 21 earnings conference call with investment analysts offered Harmening his first opportunity to publicly elaborate on the thinking behind the acquisition of Blue Buffalo, first announced on February 23.

Market Drivers and Restraints:

Demand for Pet Food Extrusion is expected to increase due to factors such as the growth of pet adoption, the humanization of pets, and rapid urbanization in developed countries. Along with the increase in the pet population, the global industry has also grown due to the increasing expenses of pet owners for various pet food products. Pet owners consider their pets to be part of the family and provide pet food products; these are the most important factors that have a positive impact on the demand for high quality extrusion pet food with high nutritional value. However, few strict regulations regarding ingredients used in extrusion pet food can hinder the growth of the extrusion pet food market during the review period. The demand for Pet Food Extrusion equipment is also increasing markedly due to several advantages. Therefore, the pet food extrusion equipment market is expected to experience significant growth during the period considered. The increasing demand for extrusion pet food has fuelled the demand for pet food extrusion equipment as it improves the quality of pet food, as well as the benefits of physical fitness and sizing, which helps meet the demand for premium and super premium food products for long-lived pets. The growing acceptance of pet adoption and the rapid development of emerging economies are driving growth in this market. However, the lack of knowledge of the type of food served because the immune power varies in each animal can be a problem for various allergic diseases. This in turn hinders market growth. The growth of the pet population and the humanization of pets are some of the factors that should stimulate growth in this market.

Market Segmentation:

The global Pet Food Extrusion market can be segmented into type, animal type and equipment type. The growing demand for nutrient-rich extruded balanced foods has fueled growth across the entire diet segment. The entire diet segment is subdivided into dry and semi-wet pet food products. Expanded dry pet food is the most important segment, which is expected to grow at a higher annual growth rate during the forecast period. The increasing demand for premium and super premium pet products and the benefits of dry pet food, such as a longer shelf life, have stimulated demand for this sub-segment in recent years. During the forecast period, the single screw extruder segment is expected to grow to the highest CAGR in the global pet food extrusion equipment market in terms of value and volume. Various advantages, such as the low capital cost and simplicity offered by single screw extruders, have spurred growth in this segment in recent years. A single screw extruder offers simplicity and ease of operation, while a twin screw extruder offers versatility and flexibility. Low investment cost and ease of maintenance are some of the main factors responsible for the high demand for single screw extruders.

Impact of covid-19 on Pet Food Extrusion Market

Agriculture is the backbone of any economy. It is the primary sector that generates employment so that the entire circle of economic circulation continues. For instance, when we talk about the Indian economy, the majority of the population is limited to this sector. With the pandemic underway, the livelihoods of all farmers and people involved in this sector are at high risk. Key authors and researchers have said there could be a food crisis unless steps are taken quickly to protect the most vulnerable food supply chains. Lack of labor availability has hampered operations in many regions. Consequently, the shortage of migrant labor has led to a sharp increase in daily crop wages. Some parts of agriculture that have the luxury of implementing harvesting technologies, such as rice and wheat, are relatively more isolated, as they often do not have to rely on large numbers of labor. Agricultural prices have plummeted due to lack of access to markets, including disruption of transport and closing of borders. Increased labor costs and lack of access mean that farmers face large losses and thus allow crops to rot in the fields, a better loss stop mechanism.

Regional Analysis:

The Pet Food Extrusion Market has been categorized on geography into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa. North America with developing economies such as the United States and Canada, occupies an important part of the worldwide pet food extrusion market. Growth in the North American market is due to the rise in pet adoption and the growing trend toward humanization of food extrusion for pets. Active developments by dominant players in the United States and Canada also play an important role in exploiting the pet food extrusion market in North American countries. The leading manufacturers of pet food equipment are Pets are concentrated in this region, due to the number of key pet’s food players and the high demand for extrusion pet food in countries like the United States and Canada. In this region, pet owners consider their pets to be part of their family and therefore demand pet food that guarantees nutritional benefits, improves immunity and digestibility, as well as animal safety. These are some of the main drivers of the increase in the use of extrusion pet products in North America.

Leading Company

Mars had the largest share of the global Pet Food Extrusion Market in terms of sales and revenue in 2017.

Key Players

The global Pet Food Extrusion Market is concentrated with key players like The J.M. Smucker Company, Mars, Andritz, Nestle, Buhler, American Extrusion International, Brabender, Doering Systems, Coperion, Baker Perkins, Kahl Group, The Bonnot, Diamond America, Pavan, Lindquist Machine, and Clextral.

North America Biostimulants Market

North America Biostimulants Market was worth USD 392.79 million in 2020 and estimated to be growing at a CAGR of 11.29%, to reach USD 750.66 million by 2025.

Biostimulants promote plant development in a number of established ways throughout the crop lifespan, from seed sprouting to crop maturity. They enhance the plant’s capability to integrate nutrients and properly grow.

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Biostimulants improve soil quality and enhance product quality, thereby generating better profits for crop cultivators and providing healthier foods for customers. Healthy soil grasps water more effectively and is more resilient to erosion. Biostimulants also help in tackling some of the most important challenges that world agriculture currently faces.

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The growth of the North America Biostimulants market is majorly due to factors such as growing awareness among farmers, mounting food demand due to an increasing population, and government subsidies. Biostimulants are gaining increasing importance in the agriculture sector due to their environmental-friendly and organic character. However, factors such as volatile economies and high R&D costs involved in this field are impeding the growth of the market in this region.

The North America Biostimulants market is segmented based on

The North America market has been geographically segmented into segmented into US and Canada. The growth of the market in this region is reinforced by the increasing demand to step up the output of food crops such as oilseeds and sugarcane, which have various applications such as feed, fuel, and other industrial uses. Biostimulants not only boost crop growth during severe conditions in these regions but also increase the crop return and quality. Farmers in this region prefer biostimulants instead of synthetic stimulants, as the former not only enhances crop yield but also improves land fertility, while the latter may damage land fertility at the price of enhancing crop yield.

Major Key Players:

Important strategies such as product expansions and investments have been implemented by the key players in the biostimulants industry. These companies are improving their capabilities by diversifying their commercial operations across the high-growth markets with efficient distribution systems. The major companies dominating the Biostimulants market in this region are BASF SE, Biostadt India Limited, Valagro SpA, Novozymes A/S, Biolchim SpA, Isagro SpA, and Koppert B.V.

Europe Aquarium Fish Feed Market

A Clown Loach and a Bluetail Goodeid enjoying a Sera O-Nip

Europe Aquarium Fish Feed Market was worth USD xx billion in 2020 and estimated to be growing at a CAGR of xx%, to reach USD xx billion by 2025.

Aquarium fish feed is the food material consumed by the pet fish kept in an aquarium or ponds. These foods normally contain macronutrients, trace elements, and vitamins which improves the health of the fish. Most of these foods are commonly produced in flake or pellet form because these forms sink rapidly and easily available to fish. These forms are sometimes used for bottom-feeding species such as catfish or loaches.

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Fish feed is available in two forms such as live food and processed food. Live food is the most preferred food for fishes but difficult to get. It contains sludge worms, earthworms, bloodworms, water fleas, and feeder fish. Processed food is already prepared for fish consumption made by the aquarist. It contains dry foods, medicated fish food, freeze-dried and frozen fish diets, vacation food and frozen fish food. Building blocks ingredients of the quality fish food are protein, essential fatty acids, Vitamins A, D, E and K, and carbohydrates.

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People love towards aquarium, rising income, rapid urbanization, growing awareness towards nutritional supplements of fish, rise in the fish industry, facilitated by the strong expansion of fish production and more efficient distribution channels are driving the Europe Aquarium Fish Feed market. However, less shelf life to aquarium fish compared to other fishes and high maintenance are restraining the growth of the market.

Market Segmentation:

The Europe Aquarium Fish Feed Market is segmented on the basis of

  • Product Type
  • Fish Type
  • End-User
  • Region

.Depending on the product type, the market is segmented into live food and processed food. On the basis of fish type, the market is segmented into goldfish, tropical fish, koi and others. Based on the end-user, the market is segmented into aquarium shops, online, retailers and others. The Europe market has been geographically segmented into Germany, U.K, France, Spain, and Italy. The market in this region is projected to grow strongly during the forecast period due to various factors such as growing awareness and favorable reimbursement policies.

Key Players:

Some of the key players are dominating the Europe aquarium fish feed market are Tetra, Canadian Aquatic Feed, Hikari, Marubeni Nisshin Feed, UPEC, Aqua One, Beijing New Rainbow Feed Industries, JBL, Sera and Ocean Nutrition.

North America Agricultural Pesticide Market

North America Agricultural Pesticide Market was worth USD xx billion in 2020 and estimated to be growing at a CAGR of xx%, to reach USD xx billion by 2025.

Pesticides are chemicals intended for controlling, preventing, destroying any pest, including vectors of human or animal disease, unwanted species of plants or animals, causing harm during or interfering with the processing, storage, production, transport of food, agricultural commodities, wood products or animal feedstuffs. The most common pesticide is herbicide which account for 80% of all pesticide use. These are intended to serve as crop protection products against weeds, fungi, insects or bacteria.

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Pesticide is a chemical or biological agent such as a bacterium, virus, antimicrobial or disinfectant that deters the incapacitates, kills, or otherwise discourages pests. Target pests can include plant pathogens, microbes, weeds, insects, molluscs, birds, mammals, fish and roundworms that destroy farms, which causes nuisance or spread diseases. Despite of its advantages, it has some drawbacks such as toxicity to human and other species.

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Growing population and declining arable land to feed the resultant population, increasing pest concerns, innovation in spraying equipment, rising demand for industrial feedstock crops and the use of more sophisticated farming techniques, resistant pest populations and environmental concerns, growing production of rapeseed, cereal crops, oilseeds and sugarcane along with improved farming techniques are driving the growth of the North America Agricultural Pesticide Market. However, development of safe alternatives such as bio-farming and organic pesticides and limited number of skilled professionals are hampering the growth of the market.

Market Segmentation:

The North America Agricultural Pesticide Market is segmented on the basis of

Product Type

  • Herbicides
  • Insecticides
  • Fungicides
  • Rodenticides
  • Bactericides

Crop Type

  • Wheat
  • Corn
  • Rice
  • Pasture & forage
  • Soybeans
  • Other crops

 Distribution Channel

  • Retailers
  • Online
  • Supermarkets
  • Home centres
  • Others

Region

  • US
  • Canada.

Major Key Players:

Major players in the North America Agricultural Pesticide Market are Syngenta, Israel Chemicals, Yara International ASA, Bayer, BASF SE, The Mosaic Co., and Dow Chemical Limited.

North America Aquaponics System Market 2020

North America Aquaponics System Market was worth USD 321.31 million in 2020 and estimated to be growing at a CAGR of 12.7%, to reach USD 491.19 million by 2025.

Aquaponics system is the combination of aquaculture and hydroponics together in an ideal environment. Aquaculture is the growing of aquatic animals like fish, prawns and other aquatic animals. Hydroponics is cultivating of plants in water without soil. The aquaculture waste provides organic food for the plants. In return, plants naturally clean the water that goes back to fish. The third participant is microbes which provides nutrition for the plants. The microbes convert ammonia from the fish waste into nitrites and then into nitrates which is the form of nitrogen that plants can uptake and use to grow. The result is a perfect collaboration between aquaculture and hydroponics.

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Aquaponics is a perfect hope for sustainable aquaculture, organic crop production, and water consumption. Basically, aquaponics and hydroponics uses the same systems, there aren’t many differences in how the system works, except for the added fish in the water tanks. Ph control is very important part of aquaponics. Flood and drain, drip irrigation, deep culture or water submerged roots, and nutrient film techniques are highly compatible and customizable to merge with growing fish. Few primary methods of aquaponics that are growing widely are Deep water culture, Media-based aquaponics, Nutrient Film Technique and Vertical Aquaponics. Aquaponics are becoming famous as an efficient way to produce food and eco-friendly.

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Rise in population, increasing demand for organic fruits and vegetables, rise in disposable income, improvement in urban farming methods and off-season availability of fruits & vegetables, growing of new diseases due to the unhygienic food, technological advancements and new innovations in the field of agriculture, low cost in terms of lesser preparation time, rise in urbanisation, lower transport & storage costs of food and higher margins of benefits are driving the North America aquaponics market growth from last few years. However, high cost equipment, limited number of skilled professionals and lack of awareness in rural areas are hampering the growth of the market.

Market Segmentation:

The North America Aquaponics market has been segmented based on

Equipment

  • Pumps and valves
  • Water heaters
  • Grow lights
  • Fish purge systems
  • Water quality testing
  • Aeration systems and others

Production Type

  • Fish
  • Vegetables & fruits
  • Herbs and others
  • Components
  • Tanks
  • Bio filter
  • Settling basin
  • Sump
  • Hydroponics subsystem and others

End-users

Region

  • US
  • Canada.

North America has the major market share in the Global Aquaponics market due to the innovation in technology to enhance efficiency of aquaponics system and rise in number of aquaponic practitioners. Aquaponics is emerging as sustainable and intensive food production system in North America.

Key Players: 

The key players dominating in the Aquaponics market are Nelson & Pade Inc., Urban Farms AG, ECF Farm systems GmbH, Backyard Aquaponics Pty Ltd, My Aquaponics, Colorado Aquaponics and Green Life Aquaponics.

Europe Organic Seeds Market

Europe Organic Seeds Market was worth USD 0.95 billion in 2020 and estimated to be growing at a CAGR of 11.5%, to reach USD 1.42 billion by 2025. With the increasing popularity for organic food and organic farming, and increasing environmental awareness regarding the use of chemical fertilizers and pesticides, the need for Organic Seeds is increasing which enhances the growth of this market in the aforementioned forecast period.

Non-synthetic food products have better taste, higher antioxidant characteristics and more nutritional value. They are produced by organic farming. It is an alternative farming technique that does not involve harmful pesticides and uses fertilizers of organic origin and it emphasizes on farming techniques like crop rotation.

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Factors like growing awareness regarding the negative health impact caused by utilizing chemicals in agriculture, increasing demand for non-synthetic products in Food and Beverage industry, growing environmental concerns over conventional agricultural practices and favourable regulatory frameworks pertaining to organic farming in developed regions are driving the market forward. Yet, expensive prices of organic seeds and supply-demand woes are likely to hamper the growth of market. Also, initiatives taken by government and agencies related to agriculture hold great future potential for market.

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Market Segmentation:

The Europe market for Organic seeds is segmented based on

Crop type

  • Field-crop Seeds
  • Vegetable Seeds
  • Fruit and Nut Seeds
  • Other vegetation

Application

  • Agriculture
  • Horticulture
  • Other Practices

Distribution channels

  • Wholesalers
  • Retailers
  • Cooperatives

Based on Geographical analysis the market is separated into regions of

  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Germany

Higher adoption rate and favourable government regulations favoured the dominance of Germany. Crop wise Vegetable Seeds are leading the market by a small margin over Fruit and Nut Seeds due to ever increasing need to increased food production and growing population.

Major Key Players:

Some of the key players dominating this market include Seeds of Change, Johnny’s Selected Seeds, Fedco Seeds, High Mowing Organic Seeds, Seed Savers Exchange, Wild Garden Seeds, HILD Samen, Fleuren, Vitalis Organic Seeds, Navdanya, De Bolster, Maas Plant, Southern Exposure Seed Exchange and Arnica Kwekerij.

Ethoxyquin Market 2020-2025

Ethoxyquin size was around USD 201.6 million in 2020. It is expected to grow at a CAGR of 4.5% to reach USD 315.0 million by 2025.

Ethoxyquin is an animal feed that is used to prevent rancidity or lipid peroxidation in fats. It controls the generation of lipid oxidation compounds and reduces the effects of oxidized fats in animal diets. It is not used on human food items, but it can be carried ahead either by pet feed to farmed and poultry, which might be consumed by human beings.

The population boom has led to an increase in the demand for dairy, meat, seafood, and poultry products across the globe and it is the primary driver for this market. Besides that, minimized feed wastages due to oxidation and high prices of feed are the secondary factors driving the growth of this market.

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Stringent compliance on government policies and cumbersome bureaucratic procedures in this industry are the primary restraint of this market.

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Market Segmentation:

The global Ethoxyquin can be categorized into two categories:

Type

  • Ethxyquin-95 Oil
  • Ethxyquin-66
  • Powder
  • Ethxyquin-33 Powder

Application

  • Pesticides
  • Pet Food Preservatives
  • Poultry Industry
  • Aquaculture Industry
  • Spice Colour Preservatives
  • Industrial Application

Geographical Analysis:

By geography, the global Ethoxyquin has been categorized into

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Presently, North America accounts for the largest market and Asia-Pacific has the highest CAGR.

Key Players:

Major companies in the Ethoxyquin are Industrial Técnica Pecuaria, S.A. (ITPSA), Shanghai Fuda Fine Material Co., Ltd., Mitsui & Co., Ltd., Merck KGaA, Camlin Fine Sciences Ltd., Rensin Chemicals Limited, Jiangsu Zhongdan Group Co. Ltd., Impextraco N.V, Kemin Industries, Inc., Skystone Feed Co. Ltd.

Latin America Greenhouse Horticulture Market 2020

Latin America Greenhouse Horticulture Market was worth USD xx billion in 2020 and estimated to be growing at a CAGR of 11.68%, to reach USD xx billion by 2025.

Greenhouse horticulture is the production of horticulture crops which involves a planned shelter for the customized growing conditions of the plant. The most commonly used materials used for making greenhouses include plastic and glass. They protect crops from various disease causing rodents and adverse weather conditions.

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Various government subsidies are now available for greenhouse farming which is a major driver of the market. Government initiatives promoting greenhouse horticulture are also responsible for the growth of the market. Over the past few years there has been a rise in the demand for rooftop greenhouses. Due to increasing urbanisation, there has been a shortage of space which ultimately leads to the development of rooftop greenhouses.

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Market Segmentation:

The market for Greenhouse Horticulture is broadly categorized into type

By type

  • Glass
  • Plastic

Application

  • Ornamentals
  • Vegetables
  • Fruits
  • Others.

Plastic greenhouses dominated the market share due to various reasons like- reduced manufacturing and maintenance costs, extremely tough and resistance to strict conditions. On the basis of geography, the market is analysed under various regions namely Argentina, Brazil, Mexico and rest of Latin America.

Key Players:

Some of the major companies dominating the market, by their products and services Dalsem, Harnois Greenhouses, Netafim, Richel, Van der Hoeven, Certhon, Hort Americas, Rough Brothers, Trinog-xs (Xiamen) Greenhouse Tech, VEK Adviesgroep, Ethics Agrotech, Trellis Horticulture, Param Greenhouses, Saveer Biotech Limited, CMF Group, and Hortimax.